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Now in its third year, 'Big Book Bonanza' is an initiative set up by the Roy Castle Lung Cancer Foundation to raise money in support of the Foundation and its life-saving work.

We wanted to help and donated our creative services to the cause, developing an emotive brand that ensured the new identity conveyed a sense of the fun elements of the event without detracting from the serious nature of the cause that it supports.

Deliverables:
  • - Brand Identity
  • - Corporate literature