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ACC Liverpool required a fully animated website which was the main destination for people attracted by their pre-launch advertising campaign 'Music's Coming Home'. They also wanted a method to collect and increase their database of customers for future marketing.

To run alongside an advertising campaign created by Balance ADC, CoCreate designed and delivered an interactive fully animated Flash website with integrated viral email campaign. Fully supporting and underpinning the ACC Liverpool brand, the website collected highly targeted customer details and interests through a form in a non invasive manner, and promoted the increase of contacts through a spam compliant viral email.

The campaign linked in seamlessly with ACC Liverpool's advertising, and successfully provided a valuable database of over 5000 contacts. This database is now used for marketing events and promoting the sales of tickets.

Deliverables:
  • - Campaign Concept
  • - Viral Email Campaign


www.musicscominghome.co.uk