“Do I need a mobile friendly website?”
You probably know that smart phones and other mobile devices are fast becoming the preferred method of internet access, if you don’t already have a mobile website, we’d recommend considering one soon!
Why? Because your customers are increasingly going mobile.
80% of internet users own a smartphone, a recent Google survey reported that:
74% of visitors were more likely to return to mobile friendly websites
61% were likely to leave if a site wasn’t mobile friendly, and
67% were more likely to buy at a mobile friendly website
If your site isn’t mobile-friendly, you’re probably losing business.
BUT...Mobile is Not Just a Must for eCommerce Sites
People are increasingly doing all sorts of online research using mobile devices.
Here are three reasons we’d recommend you make your site mobile friendly:
1. It’s What Your Customers Demand
Increasingly, your customers are not sitting in front of a PC or laptop, more likely they are on the go, and they’re accessing your website from a mobile device Your visitors will expect your site to be easy to view and navigate so they can browse and shop while mobile.
It’s also worth considering the benefits of a responsive website. Put simply, a responsive website recognizes the device being used (laptop, PC, tablet, smartphone, etc.) and will resize itself automatically to fit each device. With a responive site you are maximising the potential of your website in every situation.
2. Google May Penalize You if You Don’t Have a Mobile Friendly Website
Unfortunately, this is true, and there’s a good reason for it. Google recognizes that you don’t need a computer to browse the internet. Many sites, however, still use content, images and menus that just don’t work on mobile devices. If your website isn’t mobile friendly, Google will recognise that and be less likely to display it in their search results. It makes sense really as Google wouldn’t be doing its job if half the results it displayed were useless to mobile users. Google’s main goal is to increase search traffic, including mobile search traffic, and you can use that to your benefit by jumping on board.
3. You’ll Lose Business (If You Haven’t Already)
You may have seen a decline in business if you still use only a standard website. If not, go mobile friendly before you do. Most aren’t yet completely ditching their desktops or laptops for their mobile devices, but an increasing number are.
Give your customers what they want with fast loading pages, easy navigation, and a streamlined site with great content and great products. Grab hold of that growing number of customers who use mobile devices to shop. Keep Google happy, too, and you won’t risk “disappearing” from search results.