ACC Liverpool

- Viral Marketing Campaign

The Brief

Delivering innovative campaigns is critical in standing out from the crowd and engaging with your target market. ACC Liverpool required a method of building a segmented, customer database out of nothing. We delivered an innovative incentivised, viral campaign which would engage their target demographic and encourage them to involve others, it was a great success. 

The Solution

To run alongside their advertising campaign, CoCreate designed and delivered an interactive fully animated Flash website with integrated viral email campaign. Fully supporting and underpinning the ACC Liverpool brand, the website collected highly targeted customer details and interests through a form in a non invasive manner, and promoted the increase of contacts through a spam compliant viral email. 

The Results

The campaign linked in seamlessly with ACC Liverpool’s offline advertising and successfully provided a database of over 5,000 profiled contacts collected from nothing.
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Do you have a project in mind?

Feel free to call us on 0151 632 3527 or email your brief to us and find out how we can help your business.

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